Sponsorship

Phenix Becomes Official Clothing Partner of Ski Team Sweden Alpine

Phenix is proud to announce a new long-term partnership with Ski Team Sweden Alpine, becoming the official clothing partner for the Swedish Alpine National Team.

“We are very happy that we will be cooperating with Ski Team Sweden Alpine over the next six years. It will be a dynamic collaboration between two entities with a long alpine history between them. Moving forward, we will collaborate on product development and design, and strive to create the best gear while sharing the appeal of the Swedish alpine team with people around the world,” said Hideji Nomura, Sales Director at Phenix.

The partnership will span six years, beginning in the fall of 2024. With a shared commitment to innovation, performance, and alpine heritage, Phenix and Ski Team Sweden Alpine will work closely together to ensure the athletes are equipped with cutting-edge ski apparel designed for peak performance in demanding environments.

Kalle Olsson Bexell, Head of Marketing and Communications at Ski Team Sweden Alpine, commented: “We are grateful and happy to become partners with this classical clothing brand. We are working to provide the best possible conditions for our athletes and Phenix will be a great partner in that ambition, given their long experience in providing technical ski garments with smart functions.”

About Phenix

Founded in Japan in 1952, Phenix quickly established itself as a pioneer in the ski clothing industry. In 1955, the company became one of the first to integrate nylon into its garments—marking a turning point in functionality and performance. In 1978, Phenix developed durable down garments capable of withstanding the extreme conditions of the Himalayas to support the Dhaulagiri expedition led by The Yeti Doujin.

Over the decades, Phenix has partnered with elite athletes, including Japanese Olympians, and collaborated with global brands such as Honda. Seventy years after its inception, Phenix continues to set the standard in technical ski apparel, delivering high-performance gear to skiers around the world.