2011.08.01
Phenix Cup in Moscow
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March 19, 2011 on the slope “Leonid Tyagachyov” competition took place in parallel slalom. The chief guest and participant of this competition was Kjetil Andre Amodt, one of the best all-round alpine skiers ever. He has eight Olympic medals, including three super-G gold medals and has won 5 world championship gold medals as well as 21 individual World Cup events.
http://www.rasc.ru/multimedia/photoset/alpinecup2011stage3a2set1.html
2011.03.11
Love For Japan
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Dear friends,
March 11, 2011 is for sure one of the most shocking days for all Japanese and foreign people living here in Japan…… With the spirits of love and sharing, we firmly believe that all the tragedies resulted from this 9.0 magnitude earthquake will not stay silent, but roar out loud into promising energy to unit us together to rebuild our homelands.
During the past days, we learn more and more damages caused by the devastating earthquakes and the aftershocks from the media. Even so, we still find it very difficult to believe or accept what has actually happened to our peaceful lands. We see the people who have been deprived of their loved ones without warning were so shocked that they even forgot how to weep …. We don’t think we can really share their loss because it’s only those who have actually lost their loved ones can really know. However, we do think we can at least do something, no matter how small it is, to let them know that they are not alone, that we care for them, that we would love to help.
It is so true that we can see and feel the real human love the most during the most difficult times. Right after the earthquakes, we see the humanitarian aids from all over the world are rushing into Japan. Their deeds are encouraging and inspiring more and more Japanese people to take actions against these disasters.
Management of our company is organizing aids at corporate levels. The first phrase is the immediate material aids such as clothes and blankets to help the victims get through the long cold winter. The second phrase is the funds raising. The third phrase is producing charity goods to generate actual financial aids.
We know the world is sharing serious concerns for the Nuclear Power Plants in Fukushima Prefecture. We pray the almighty God will not let anything worse happen to those who have already suffered out of the earthquakes. Though we will have to leave these problems with the scientists to work out something to reduce the damages to the least, yet we can at lease start energy saving by switching off whatever electrical appliances which are not in use or working in the offices with the natural daylight from the windows. A little inconvenience in our daily life or a little good willed donation is absolutely nothing comparing to those victims who have been forced to witness the Tsunami sweep away their families and their homes without mercy.
On one hand, we also know the people in the world are watching closely on what’s happening to Japan and most of them would actually like to do something to help. For those who are able to take immediate action to help the 3.11 Earthquake and Tsunami victims in Japan, may we suggest you to contact your local Red Cross where is ready to coordinate with Japan Red Cross to allocate the aids in accordance with the actual needs. Like we have mentioned, we welcome and appreciate whatever you can offer!!!
Sincerey yours,
Phenix Co., Ltd.
Tokyo, Japan
2010.09.08
Important Notice on Our SUKUSUKU System
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Our SUKUSUKU adjustment system has been recently updated in accordance with the EU SAFETY GUIDE on Children products.
The related hang tag attached to the SUKUSUKU garments might not been updated, please make sure that you have the updated/correct SUKUSUKU hang tag upon purchase at the retail shop. Please contact us if you need further assistance.
2009.12.14
New Phenix Ambassador, Mr. Hans Knauss
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We are proud to announce new member of our Phenix family - Mr.Hans Knauss who is an Austria Ski-Legend.
From October 1st 2009, Mr. Knauss become our one of our official Ambassadors commentating on all the major FIS World Cup Alpine Races and 2010 Vancouver winter Olympic.
2009.11.05
Norwegian National Alpine Ski Team video.
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The Attacking Vikings training camp Portillo, Chile September 2009.
YouTube
2009.11.05
Norwegian National Alpine Ski Team video.
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THIS IS IT. Aksel Lund Svindal with fellow skiers - Michael Jackson tribute.
YouTube
2009.03.19
Svindal claims overall World Cup title
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Aksel Lund Svindal won his second overall World Cup title after his only rival for the World Cup crown, Benjamin Raich of Austria skied out at the Slalom, the final race of the season.
Svindal ended the season on 1,009 points with Raich on 1,007, the narrowest margin in World Cup history.
2009.02.19
Svindal takes 2 medals at World Championships.
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Aksel Lund Svindal won the men's Super-combined and 3rd in Super-G at the 40th FIS alpine ski championship in Val d'Isere, France.
Svindal had good start to earn bronze in Super-G, men's 1st event, but frustrating Downhill race due to poor visibility caused by fog at the time of his start which he was hoping to defend downhill title at the 2007 World in Are, Sweden.
Svindal posted the fastest time in downhill leg and managed to reach the bottom of a super icy slalom course in which many favorites struggled to reach including Bode Miller and a host countries favorite Jean-baptiste Grange.
Svindal Notes: "It's been a long and amazing day, at medal-event like world championship, only a podium counts. In a way, it makes everything much easier as we have other choice than fully attack on the course, I could not rely on the my lead in the downhill. I tried as hard as I could."
Now he is back in FIS world cup circuit start from Sestriere, Italy, another intense battle for overall title.
2008.12.17
Svindal pays back the Birds of Prey, Beaver Creek/Colorado USA.
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Norway's Aksel Lund Svindal showed tremendous guts in rebounding from a horrific training crash here last year to win on the vaunted Birds of Prey downhill course.
Svindal, the 2006-07 overall World Cup winner, crashed going about 70 mph off the daunting Golden Eagle jump and suffered facial fractures and a deep cut in his buttocks and abdominal area that required surgery and knocked him out for the rest of last season.Coming out of the 13th position Friday, Svindal put down a near-flawless run on the demanding North America's most difficult downhill course, winning with a time of 1 minute, 43.85 seconds. Marco Buechel of Liechtenstein was second (1:43.91) and Erik Guay of Canada was third (1:44.20).
In addition, Svindal crowned a victory in Super-G and 3rd in GS, this consequtive 3 podiums put him back to the the overall World Cup points leader.
FIS Alpine World cup - overall rankings
2008.03.04
Nina and Akira scored best result of the season at Zagreb, Croatia
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Zagreb's Snow Queen trophy night slalom has been one of the highlight of the Women's FIS World cup tour known as huge crowd and high prize money.
Nina Loseth of Norway had a strong second run moved up to 5th place from 10th at the first run.
This is her best performance of her career.
Nina, 18 years old from beautiful port town of Alesund, western Norway already in top 15 starters in Slalom circuit.
Akira Sasaki finished 7th respectively starting from 24th at the historical mens slalom on Sunday which was brought first time in Croatia.
Akira was having a struggling season to have two solid runs together to get back top 15 spots.
Zagreb's 7th place is his best result of the season and gave him enough point to be qualified for World Cup Super Finals in Bormio, Italy.
Two World Cup Slalom are remaining as Kranjska Gora in March 9 and Bormio in March 15.
2008.02.27
Aamodt and Svindal gathered at Phenix booth in ispo winter 08, Munich
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ISPO Winter is one of the most important winter sports tradeshows in Europe; hundreds thousands of visitors come to check out the coming winter collection every year. On top of it, there is also a chance to bump into Olympic medalist or Worldcup racers if you look real carefully !
Surprise, surprise, this year, Kjetil Andre Aamodt and Aksel Lund Svindal gathered at Phenix booth and attracted hundreds of fans lined up for taking photos and autographs !
2008.01.07
AKIRA is ready for the World Cup Classics in January.
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Japanese skier, Akira Sasaki finished 10th in the season's 3rd Slalom race at Alta Badia, Italy.
Akira has proved himself to be back in form while scoring World Cup point in every slalom race.
He is pleased with his consistent performance in this season so far, but he is ready to further challenge his possible fastest speed on the slope.
Akira is excited about the coming of World Cup classics to be held in Adelboden, Wengen, Kitzbuhel and Schladming this January, the most important month of the season !
2007.11.29
Aksel Lund Svindal wins the opening super-G race of the World Cup season with large margin in Lake Louise, Alberta - Sunday November 25
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Aksel Lund Svindal finished 2,257M Olympic course in 1 minute 29.19 seconds, winning by 0.44 seconds over Austrian Benjamin Raich earned 2nd place, finishing 1.29.63 seconds. Svindal commented he was pleased with his run, comparing he finished 17th in opening Downhill race on the day before.
This was his second victory of the World Cup season. Svindal has reclaimed the lead in the overall World Cup standings in this victory.
The men's World Cup shifts to Beaver Creek, Colorado., next week.
The Norwegian alpine ski team is now heading Colorado for another 4 World Cup races.
Another Phenix skier, Akira Sasaki of Japan will compete Super-Combi and Giant Slalom race at Beaver Creek as well.
2007.10.31
Svindal makes the perfect start of his World Cup season at Solden, Austria
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The defending world cup champion Aksel Lund Svindal has proved that he is one of the best male skiers on the planet now. Svindal won the men's overall title in the last World Cup by beating defending champion Benjamin Raich and he just started the season with his fabulous victory in the giant slalom on Sunday. He delivered the fastest 2nd run to make up a 1.17-seconds deficit from 1st run and won with the combined time of 2.27.87-seconds.
Svindal was very pleased with the start and described that his victory was the result of the productive training this summer. He added that he had worked much harder and spent more time on slope and gym than ever before starting the racing season of this year.
Congratulations to Aksel and Phenix new racing suit looks just right on him !
2007.10.25
Vikings Lineup for Worldcup Opening at Solden
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Having undergone series of strict trainings starting from South Hemisphere, New Zealand, then across Europe, the qualified members who are in their best from for WC have been finally selected. Here they are, our Viking racers: -
Men : Aksel Lund Svindal, Truls Ove Karlsen, Lars Myhre
Women: Lene Loseth, Nina Loseth
Let’s wish them all the best and check out their new racing suits of the season !!!
2007.10.09
The Norwegian Alpine Ski Team - Women's Team gets ready for WC opening
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The Women’s team of the Norwegian Alpine Ski team undergoes training to get ready for the upcoming World Cup Race that begins Oct 27th in Solden, Austria while the WC racers will be selected in the middle of October.
Meanwhile, check out their brand-new summer training wears.
2007.08.31
Norwegian Alpine Ski Team in New Zealand
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We have just received pictures from Marius Arnesen, a men's head coach of Norwegian Alpine Ski Team.
According to Arnesen, on snow trainingcamp has been great for 17 days and 4 more days left.
The training for the world cup opening, which'll be held on Oct. 28th, in Solden Austria, is going well.