Management
and Business
Products
and Developments
1953
Kazuo Tajima establishes Ohtori Co., Ltd
1954
Successfully markets sportswear using Toray nylon materials.
1967
Changes name to Phenix Co.,Ltd(after the Legendary phoenix).Changes business from wholesale trader to manufacture.
Technical tie-up with Bogner,Germany. Launches high-quality ski wear brand Bogner.
1971
Establishes Phenix Sewing Co.,Ltd. in Shibata City,Niigata.
Begins manufacturing ski wear in Hong Kong.Successfully develops ski pants (W-Andock)
1972
Kazuhiko Tajima becomes president and Chief representative director.Phenix product Laboratory installed.
1975
Opens Sapporo office.
1976
Starts manufacturing ski wear in Shanghai, China.Lays foundations for high-quality Ski wear.
1977
Opens Osaka office.
The Ski Association of Japan recognizes the company as an official supplier.
1978
Enters licensing agreement with the Augusta National Golf Club,America. Launches "Masters" brand of golf wear.
1979
Launches "lafont" brand ski wear.Uses Goretex in its ski wear ahead of the Competition.
1983
Launches "Kappa" brand athletic wear.
1984
American national team adopts "Kappa" as its official wear.
1985
Launches Kappa brand soccer wear. Signs contract with Juventus FC(Italy)
1992
Signs contract to become official supplier To FIS(Federation Internationale de Ski).
1993
Signs contract with FC Barcelona(Spain). Signs contract with Norwegian National Alpen Ski Team.
1994
Opens Hotel Grand Phenix Okushiga. Establishes joint venture company "Shanghai Fengda Garment Co.,Ltd." in Shanghai,China.
Signs contract with Bellmare Hiratsuka (currently Shonan Bellmare).
1995
Establishes second joint venture company "Shanghai Phenix Apparel Co.,Ltd." in Shanghai,China.
Becomes official wear supplier to the Japanese national team at 95 interski Nozawa Onsen Congress.Launches Snowboard wear brand "x-nix." Signs contract with US snowboard team. Becomes official sponsor to the FIS Snowboard world cup,"x-nix cup."
1998
Launches "Phenix" brand outdoor wear.
1999
Italian national soccer team adopts "Kappa" as its official wear. Signs contract with Albirex Niigata.
2003
Launches "Kaats" brand of special Kaatsu Training wear.
2004
December 1,Orix Co.Ltd becomes Shareholder and a new Phenix rises.
2005
March 1,Kinichi Satoh becomes president And representative director.
2006
The Phenix Statement, announced on February 21st, 2006, represents the corporate values and directions of new PHENIX. Renewal of the corporate logo at the same time to symbolize Phenix's earnest launching into the market.
2007
Japan National Ski Team Official Supplier.(2007-2010)
2008
China DONGXIANG(Group) Co.,Ltd. becomes major shareholder. Chairman, Mr.Chen Yihong    President, Mr.Sun Jianjun.
2009
Norwegian Ski Federation Alpine Team Official supplier.(2009-2014)
Norwegian Olympic and Paralympic Committee and Confederation of Sports Official supplier.(2009-2012)